I just returned from three interesting days in Tempe, Arizona, at the Frost and Sullivan Sales and Marketing MindXchange. This is a highly interactive event – workshops, facilitated discussions, and a lot of networking.
I was somewhat skeptical at first, but it turned out to be a good thing for several reasons:
The result of these was good networking. Frost and Sullivan also did a great job of keeping the whole thing informal – no ties (well, hardly any), and a very casual atmosphere throughout.
So if you’re in marketing and are interested in getting a broader picture of what’s going on in a range of different markets – this is not a bad way to do it.more >