Clients

Every successful consultant knows that we owe everything to our clients. They sustain us, they educate us, and of course they make our business viable.

We have worked consistently to create repeat business, because it seems like one of the best measures of real value delivered. We have been fortunate to have a record of over 95% repeat business - every consulting client but one has asked us back.

Here is a partial list of clients and some of the work undertaken:

Sector

Company

Work

Advertising and marketing

 J Stokes & Associates
  • Growth strategy
  • Client support
SHR Perceptual Management
  • Corporate vision and positioning
  • Client support
  • Sales strategy

Automotive

 Ford Europe
  • Brand development
Mercury (US)
  • Brand development

Electronic Design Automation

 Cadence Design Systems
  • Market research
  • Services marketing strategy
Circuit Semantics
  • Corporate positioning
  • Collateral development
Oridus
  • Corporate brand development
  • Values and Mission
  • Corporate positioning
  • Marketing outsourcing
  • Collateral development
  • Business development
  • Organizational development and business process design
Synopsys
  • Complex IC design software 
  • Marketing training 
  • Product positioning

Education and Training

 Pathlore
  • Market research
  • Brand and positioning
  • Trade show message development
  • Sales and marketing tool planning
Wilson Learning
  • Subject matter expert for advanced sales training curriculum
  • Train-the-trainer

Financial & Insurance

 First-Penn Pacific Life Insurance
  • Product positioning and messaging
  • Sales strategy
  • Market research
  • Collateral development
Merak Financial
  • Internet banking strategy
  • Market research

Furniture

 Herman Miller
  • Corporate brand strategy
  • Market research
  • Channel strategy - electronic tools
  • Internet business branding
  • Distribution branding
  • Acquisition strategy
  • Product launch planning
  • Corporate organizational design
Knoll
  • Corporate brand strategy
  • Market research
  • Marketing message development
  • Sales training

Oil Industry

 Chevron
  • Brand strategy for aviation fuel
  • Message development
  • Marketing communications plan

Pro bono and Non-profit

 Grand Rapids Community Foundation
Kalamazoo Community Foundation
The Fremont Area Foundation
  • Market research
  • Brand strategy
Los Gatos Kiwanis
  • Public relations

Product Design

 Studio Red
  • Corporate brand strategy
  • Segmentation and message development

Semiconductor

 Intel
  • Sales training
Texas Instruments
  • CCD (Digital sensor) business case analysis
  • Marketing training
  • Market segmentation
  • Message development

Software (other)

 AmmoCore Technology
  • Business model design
  • Corporate brand strategy
  • Values, mission and vision (corporate business philosophy)
  • Collateral development and coaching
Synergen Associates
  • Corporate positioning
  • Message development and collateral planning  

 

About us

Tim Barnes is a widely experienced consultant and author. He has provided strategy, market research and branding services to industries as varied as semiconductors, software, banking, furniture, industrial design and life insurance.

His unique philosophy and working style have enabled him to achieve an industry-leading 95% rate of repeat business with clients including Texas Instruments, Herman Miller, and the Ford Motor Corporation.

Strategy & Marketing brings unique consultative tools that deliver actionable answers rapidly and in a cost-effective manner.

Contact us today.