The more companies I talk to, the more convinced I become that thinking clearly about the segments you serve is the key to effective marketing.
The value of segmentation is really that it causes you to be objective about the kinds of people who will find your products and services interesting. Objectivity includes understanding the positive and negative aspects of ...More >
There are many ways to innovate, but one of the most reliable is in the customer relationship. It’s reliable because you can quickly measure the impact of changes in the way you manage the relationship with your customers. You don’t even have to have a brilliant idea—your customers will often provide it for you (if you ask ...More >
But not every company takes it seriously. Innovation is what keeps your business relevant as the needs of your customer change, and as your competition evolves.
It’s tempting to believe that in a cost-driven, mature market, efficiency is the key – that close management of costs and efficient and predictable processes are ...More >
Business models are the way you offer your products or services to the market. They include elements like pricing and packaging, terms and conditions, and added-value elements that increase differentiation.
In most markets, having the right products is not enough. Selling books against Amazon is really tough. Selling consumer electronics against Best Buy is too hard for most of us ...More >
We especially ignore things that are like other things we’ve seen before. It’s a natural response to the clutter that surrounds us every day. Our brains have learned to look for the new and the different, and to ignore that which is undifferentiated. Most of marketing is about efficiently defeating ...More >
Strategy is really just another word for intelligent planning of your business in order to maximize value creation and delivery. It can involve re-vitalization of brand; new product plans; expansion into new geographies; and much more.
There are some basic issues that turn up time and again.
- Core competencies – What is my company really good at?
- Sustained advantage – What must ...
- http://www.interlink-partners.com/ - Interlink Partners is a boutique consultancy with a track record of results in semiconductors and software. Their focus is on a high-intensity examination of business issues and opportunities resulting in rapid results. The partners bring deep experience in marketing, operations, venture funding, and international business.